Complex is nothing more than a word
We knew in advance it was going to be a challenge. That we could do it; well of course we knew that too. The only question was how. The first idea of decorating one plane completely in Peugeot's corporate style and flying around Europe turned out not to be feasible. The difference in the number of passengers per country was just too large. The solution was as simple as it was complex: using ten – yes, 10 – different planes. From regional Avroliners with a capacity of 82 passengers to gigantic Airbuses with more than 200 seats.
With open arms
And to be fair, the low season was in our favour for succeeding in reaching full capacity at an affordable price. In other words; planes: check. Now the travel guides for the passengers. Temporary project managers travelled to Oslo, Zurich, Zagreb, Dublin and other European cities to wish the dealers and fleet managers well. And a full-time project manager was waiting to greet them with open arms in Seville. The car enthusiasts were ready to enjoy the beautiful landscape, the Spanish sun and the latest Peugeot model. Olé!